Within the Bedding business line, the Group focuses in particular on developing, manufacturing and marketing fully finished mattresses, slat bases and bed bases, and beds. In this respect, the Bedding business line distinguishes itself from Recticel’s other business lines through its pronounced business-to-consumer character. As one of the leading manufacturers of mattresses, slat bases and bed bases in Europe, the Group endeavours for its presence in the various markets to be associated mainly with strong brand names.
The brands, which are generally very well known in their respective local markets, include Beka® (Belgium), Schlaraffia® (Germany and Poland), Sembella® (Austria and Poland), Superba® (Switzerland) and Ubica® (Netherlands).
The Group markets other brands beyond the national or regional frontiers. Lattoflex® and Swissflex®, for example, are familiar names in the up-market segment in Europe. The Matratzen Bultex® brand, in turn, is household name for comfort mattresses with a polyurethane centre in various countries.
Fundamentally, the aim of all these brands is to boost the health and well-being of the consumer through a good night’s rest on high-quality products. Constant product innovations with the use of various technologies (mattresses with polyurethane foam, latex and/or springs and bed bases in wood and/or plastic) are designed to contribute to this. In this context, it is for that matter worth noting that the discerning consumer shows an increasing propensity to invest more in good bedding. For all that, it is still difficult for consumers to estimate and assess the quality of bedding correctly.
A good, strong brand is therefore crucial to give consumers the necessary confidence in their ultimate purchase decision.
